Influencer marketing

WHAT IS INFLUENCER MARKETING?

Influencer marketing is a popular form of online marketing. It has been a buzzword for some time and is regularly referred to in the mainstream media.

Basically, influencer marketing is a type of social media marketing where a company/brand works with an influencer to market a product or showcase a service to a wider audience.

Use the power of influencers to shape people's opinion!

Influencers have a great impact on their followers. When they promote your brand, it's like a friendly recommendation - a reference that gives your brand invaluable credibility and value in their eyes.

The audience is more likely to believe what they hear from another person than directly from the advertiser

These influencers' followers are constantly monitoring the social media activity of their favourites, becoming emotionally attached to them. Your message, embedded in an engaging way in this content, is more likely to reach its target than through traditional media. The right influencer can speak to your customers in a style that speaks to them in their language.

THESE ARE THE BENEFITS YOU CAN EXPECT

your brand will be more authentic with their followers, helping you to persuade them to participate in your promotion

Reach audiences that would be difficult to reach through other channels (e.g. Generation Z)

you don't have to create the content yourself

Exciting, humorous content is shared by the followers, which means your brand message reaches an even wider audience

combine with other online campaigns for even more impressive results

Your brand message appears in YouTube, Facebook, Instagram feeds, blogs

WHY SHOULD YOU RELY ON CLIENT CONNECT MÉDIA?

Collaborating with influencers is not easy. Anyone who has worked with them knows how much you have to brief them, stick to guidelines, deadlines, control the content, but also respect their creative freedom. Requires many resources, and there are other human factors that come into play that other media don’t have. Brands are queuing up for the favour of popular influencers, and contacting them directly is almost impossible.

We are the professionals, leave it to us!

We'll find out who are the ideal partners for your brand and which channels to use. We'll synchronise your campaign with your other ongoing online/offline activities. We'll help you develop the creative concept, write the brief, recruit and manage influencers and guide you through the whole process. You'll receive ongoing reports from us to see what audience you've reached and mobilised.

So why is this service beneficial to you?

Deliver your brand message in their own language, reach people who would otherwise find it difficult (reach advertising bypasses, increase brand awareness, gain credibility with followers, increase revenue)